White-label your practice software: run it under your own brand
Put your logo, colours and domain on every client touchpoint — and remove every trace of the software behind it.
For a practice that resells or bundles services — an agency, an MSP, a firm that onboards clients under its own name — the software your clients touch is, in their eyes, your product. Every login screen, portal page and notification email is a moment where your brand either shows up or someone else's does. When it is someone else's, you are quietly advertising your supplier at exactly the points where trust is being built.
White-labelling closes that gap. It makes the whole client-facing experience carry your identity instead of the platform's, so the value your clients feel maps cleanly onto your business rather than a vendor they have never heard of.
What white-label actually removes
Good white-labelling is complete, not cosmetic. In Finye the add-on removes the “Powered by Finye” line everywhere a client looks — the sign-in page, the client portal, the help centre, the public engagement, invoice and intake pages, and the header and footer of every notification email. With no platform logo to fall back on, those surfaces show your logo, or your business name as text, and nothing links back to us.
The point is that a client can move through onboarding, sign an engagement, pay an invoice and get email updates without ever encountering a name that isn't yours. The seams disappear.
Setting it up
The mechanics are quick. Turn on white-label for the workspace, upload your logo and set your brand colour and favicon, then point your own domain at the app so clients reach you at your address rather than a shared one. The certificate is issued and renewed automatically, so there is no ongoing maintenance once it is live.
It is a paid add-on on top of any plan, because it is aimed squarely at businesses reselling support and services as their own. If that is your model, the cost is trivial next to the credibility of a consistent, unbranded-by-anyone-else experience.
Takeaway: If your clients think of the portal as “your system,” make sure the software agrees with them — turn on white-label, set your brand, and remove every reference that points anywhere but you.